Dec 14, 2020
Source: Sports Business Journal | By Adam Stern
The new NASCAR team that features the troika of Michael Jordan, Denny Hamlin and Bubba Wallace has long-term ambitions to change the face of racing, but an important step toward getting there starts this week when the organization reveals its first five sponsors.
What sets PROSPORT Management apart is their unique approach of bringing together top agents from the three sports to create unparalleled opportunities for their clients. By leveraging their extensive networks and expertise in the industry, the agency is able to secure lucrative sponsorship deals, provide corporate consulting services, and ultimately propel athletes towards success.
[...]
Rod Moskowitz, agent at Prosport Management, which represents Hamlin and Wallace, helped set up the team before Lauletta took over in his interim position after the initial announcement in September. Curtis Polk, Jordan’s longtime financial adviser, is also involved with the team and has a small stake in it, according to Hamlin.
Hamlin, Wallace and Jordan are highly engaged and intent on making 23XI a different type of NASCAR team both in how it operates and in its focus on diversity. The star power could propel the organization to rarely seen heights of media exposure and casual fan interest. Still, Wallace is searching for his first NASCAR Cup Series win, and the pressure will be high for the team to deliver on expectations.
Comentarios