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Daytona 500 2024

Racing Division

PROSPORT is the premier talent representation firm in NASCAR, and in American motorsports for that matter, representing several of the most elite and most popular race car drivers in NASCAR. Since morphing from Fuel Sports Management into PROSPORT Management’s Racing division in 2019, PROSPORT racing clients have won over a third of the NASCAR Cup Series races, seven NASCAR driver championships, and four Daytona 500s. Two top clients, Chase Elliott and Kyle Larson, lead NASCAR’s Most Popular Driver Awards voting and driver merchandise sales.

Clients we manage

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Denny Hamlin

A three-time Daytona 500 winner, Denny Hamlin is the wily veteran driver now in the NASCAR Cup Series, plus a savvy team owner of 23XI Racing with Michael Jordan.

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Chase Elliott

Easily the most popular race car driver in America today, Chase Elliott is a also NASCAR Cup Series champion, following in the footsteps of his legendary Hall of Fame father Bill Elliott.

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Kyle Larson

Considered by many to be the best race car driver in the world for his ability and success racing in all types of auto racing, two-time NASCAR Cup Series Champion Kyle Larson has also amassed an immense fan following.

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Bubba Wallace

Bubba Wallace worked his way up in NASCAR to become the first Black driver in 50 years to win a NASCAR Cup Series race driving for Michael Jordan co-owned 23XI Racing.

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William Byron

One of the top performing drivers in NASCAR over the last several seasons, William Byron has won back-to-back Daytona 500s (2024-2025) to firmly establish himself as an elite talent.

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Tyler Reddick

Many in the NASCAR garage see Tyler Reddick as a generational talent. He's a threat on any type of race track: dirt, pavement, short track, superspeedway or road course.

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Zane Smith

A rising young star, Zane Smith won the 2022 NASCAR Truck Series Championship after finishing series runner-up the two years prior. Now he is making his name in the Cup Series.

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Corey Heim

A product of Toyota's driver development program, Corey Heim had one of the most dominating seasons ever in winning the 2025 NASCAR Truck Series Championship.

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Brent Crews

Brent Crews is a rising teenage racer with astounding success in karting, road racing and short track racing (dirt and pavement), which has led to an extensive Toyota development deal.

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Jamie McMurray

Now an accomplished broadcaster and analyst in NASCAR, Jamie McMurray is most known for his exploits on the race track, including winning the Daytona 500 and Brickard 400 in 2010.

Let's get together

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