Denny Hamlin joins ALL IN Challenge with ‘once-in-a-lifetime fan experience’

Denny Hamlin is the latest athlete to join the ALL IN Challenge, which has pegged itself as the largest digital fundraiser ever.

Fanatics’ ALL IN challenges athletes across all sports to help raise $100 million for COVID-19 crisis relief. The money will provide food to those in need, specifically kids, elderly and frontline workers. The official statement says, “We challenge every athlete, sports owner, team, league, celebrity and artist to go ALL IN and donate one of their most prized possessions or create a once-in-a-lifetime fan experience.”

Denny Hamlin


Hey @TikiBarber I accept your nomination for the and so does my friend @bubbawatson. We’re all in together to reach the $100 million goal & help feed those in need. Watch the vid and go to . @LarryFitzgerald @MW55 @Nelly_Mo are you all in?

Embedded video

Hamlin chose the latter as his effort to raise the funds after being nominated by former New York Giants running back Tiki Barber.

The Joe Gibbs Racing driver and three-time Daytona 500 winner announced Tuesday he’s offering up the opportunity to play Michael Jordan’s new exclusive golf club in Florida alongside himself and PGA Tour’s Bubba Watson. That’s not all. In addition to the round of golf, the package will feature a private flight and VIP access to the 2021 Daytona 500.

How it works: Fans bid on prizes and experiences of their choice through an auction. Those bids then double as the fundraiser’s donations.

Many big sports names have accepted the challenged. Hamlin, Peyton and Eli Manning, Magic Johnson, Aaron Rodgers, Alex Rodriguez and Joel Embiid are just a few of the athletes. Leagues and teams also are involved.

All of the money raised will benefit the following organizations: Meals on Wheels, No Kid Hungry, America’s Food Fund, Feeding America and World Central Kitchen.